I have been working for the London Organising Committee of the Olympic and Paralympic Games since February 2011 and have been integral in the development of the Look of the Games.
All work is currently confidential.
London Prepares Series
The London Prepares series is the official London 2012 sports testing programme. Tasks include creating a Look for the Series and directing external work done under the brand.
IPL 2011 Look
The concept was to use rangoli style marks that are created around cricket elements, combining these with the team colours to produce the look for the tournament.
This was then developed after feedback from the client, refining the elements into a mehndi style graphic. The idea eventually encompassed signage, ticketing, online, television, and most prominently, stadium dressing.
IMG Entertainment Catalogues
A lifestyle catalogue and a new mini format for the entertainment catalogue were designed for use at mipcon. The lifestyle catalogue was an adaptation of a style previously designed by another office, while the entertainment one was completely new. Both still had to fit into the family of catalogues that have been produced over the past three years.
Fashion Fringe Website Redesign
Designed in conjunction with Pentagram, the new Fashion Fringe website sticks truer to the brand, makes it easier to find the content that your after and better integrates images and videos.
Wimbledon at the Rockfeller Center
This was the second year that we provided the Look for
Rockefeller Center, NY, to promote The Championships. The area includes a large screen to watch the matches on, a grass tennis courts and five large plinths with Wimbledon information.
FFF Media Tender
This is a tender for the FFF that was provided to the clients to print in France. It had to retain a corporate look whist showing an understanding for the sport and culture.
2009 Hospitality Calendar
Sample pages from an A6 calendar to promote the events the hospitality department market. The calendar shows events by month on one side, with events by category on the back.
NFL TV/Media Rights Tender
An unselected design for an NFL tender.
IPL Post 1st Season Book
Initially created to mark the start of the first season, delays on the client side saw this rewritten and redesigned for launch after the first season.
The final logo for the Indian Premier League.
IPL Franchise Prospectus
The project that turned my first internship into my first full time job as a designer, this prospectus was used to sell the franchises for the IPL.